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Wix is standing up a dedicated mid-market sales org to sell Base44, its AI app-building tool, to technical buyers like CTOs and heads of product, signaling a push to move the acquired product from a self-serve, prosumer audience into a repeatable enterprise-style motion built from scratch.
We’re building the go-to-market team for Base44, an AI-powered software development platform recently acquired by Wix. In this role, you’ll be at the forefront of introducing a category-defining product to the market, leading the Mid-Market sales team, shaping the sales strategy, driving pipeline, and helping close strategic deals from the ground up. This is a remote position based in the United States.
As a Sales Manager, Mid-Market, you will:
Lead, coach, and grow a team of Mid-Market Account Executives, including hiring, onboarding, and ramping new reps
Run a coaching-first operating cadence: weekly 1:1s, call coaching, deal reviews, pipeline reviews, and QBRs
Coach reps on owning the full sales cycle, from outbound prospecting to closing new business
Help reps translate Base44’s product vision into real-world conversations that resonate with technical and business stakeholders
Stay close to the most important deals and jump in as a player-coach where it moves the outcome
Shape the foundational Mid-Market sales motion to support future scale, including messaging, outreach strategies, and customer segmentation
Coach reps on building relationships with decision-makers, including VPs, CTOs, and heads of product
Accurately forecast deals, manage pipeline coverage, and hold the team to CRM best practices
Read pipeline and performance data to spot patterns, diagnose what is driving results, and decide what to change
Bring AI into how your team works, from prep and outreach to call review and coaching, and share what works across the org
Collaborate closely with product, marketing, and leadership to align go-to-market efforts
Act as a feedback loop between the market and the product team to influence roadmap and positioning
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We are seeking candidates located in or near the Salt Lake City, Utah, or San Diego, California area.
8+ years of B2B sales experience in a technology company, including 3+ years directly managing quota-carrying AEs, with a track record of team attainment and improved win rates
Strong personal track record of exceeding quota and closing complex deals
A proven coach who can break down a deal, give direct feedback, and visibly improve rep performance
A strong problem solver who thinks creatively and independently, and can point to a significant problem you solved for your company
Hands-on use of AI with your team, with real examples of how it changed the way your team sells or operates
High emotional intelligence: you build trust, give candid feedback with care, and lead through ambiguity and change
Strong analytical skills: you are comfortable reading a data set, pulling out the insights, and turning them into action
Experience with AI, ML, data platforms, or product-led SaaS companies
Experience with bottom-up sales motions, leveraging individual contributors (ICs) to expand adoption within an organization
Self-motivated, goal-oriented, and comfortable with ambiguity in a high-growth environment
Located in or near the Salt Lake City, Utah, or San Diego, California area
Software used to take months and a team of engineers. At Base44, it takes a conversation. Our AI platform turns plain language into working custom software, and we’re changing who gets to build. As part of Wix, we have the backing of a global leader. Inside it, we move like a startup: fast, scrappy, and obsessed with simple solutions to hard problems. If you want to shape a category as it takes off, this is your seat. ** Compensation: The approximate base compensation is $125,000 - 155,000/yr. In addition to the base pay, this role includes variable compensation earned and company RSUs as part of the compensation package. Final offer may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile, and ideal qualifications.
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