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Key details
Why this role is notable
A customer-experience AI company is staffing a hybrid of web engineering and marketing ops around its own AI agents, suggesting it is using its product internally as a marketing function and treating its own website as a showcase for agentic software.
Job Description
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
Role Overview
As Cresta’s first Marketing Engineer (AI Agents), you'll own the systems behind how Cresta shows up on the internet. In this role, you will own the technical decisions behind cresta.com and help shape how Cresta puts its own AI agents to work for marketing use cases. You'll architect and build our web platform, create the tooling that lets marketers ship without an engineer in the loop, and develop custom AI agents on Cresta's platform. This position requires strong engineering fundamentals, high agency, and the ability to go deep in an unfamiliar domain quickly. If you are self-driven, AI-native, and eager to own something end to end, this role is for you.
Responsibilities
The web platform
- Own how cresta.com is built end to end: how it’s structured, how content flows through it, and how it connects to everything else.
- Set the technical vision for how our website stack and CMS should evolve to meet the growing needs of our business and the rapidly changing workflows of the marketing team. Our website runs on Webflow today.
- Partner with brand and design on the interactive experiences that carry our identity. They set the creative vision; you architect and build it. Own the component system so the site stays consistent as it grows.
- Own the instrumentation where the site meets our GTM stack — forms, gated content, event tracking, and attribution — so data lands cleanly downstream, in partnership with marketing ops.
- Build the technical foundation for localization as we scale into new markets, including locale routing, URL architecture, and hreflang, partnering with our web strategy lead on CMS translation workflows and content structure
- Put in the engineering practices that let us move quickly without breaking things. Enough to ship with confidence, not so much that it slows us down.
- Ship the technical work behind our SEO and AEO programs, in partnership with the owners of those programs
AI Agent Creation
- Develop, configure, deploy, and optimize AI agents on Cresta's platform for marketing use cases, working alongside our forward deployed engineering team.
- Take agents from prototype to production, including the evaluation criteria, guardrails, and human review steps prospect-facing work requires.
- Provide a tight feedback loop to our product and engineering teams — identifying gaps, building custom tooling, and influencing the roadmap through what you learn deploying against a real audience.
What We’re Looking For
- 7+ years working in software development, web development, AI/ML engineering, or growth engineering.
- Strong across the stack — application code, APIs, data, and infrastructure — in Python, TypeScript, Node, or similar.
- Familiarity with AI/ML concepts. Hands-on experience with large language models (LLMs), and prompt engineering techniques are strongly preferred.
- A track record of learning a domain fast and going deep. You've been dropped into something unfamiliar and become the person other people come to.
- High agency. You define your own work, ship without being told what to build, and treat gaps as yours to close.
- Strong understanding of general AI agent frameworks, function calling, and retrieval-augmented generation (RAG).
- Comfortable as the deepest technical voice on a non-engineering team, scoping ambiguous requests and explaining tradeoffs to marketers.
- Ownership. You treat the outcome as yours, including when something breaks or was built badly before you arrived.
Nice To Have
- Experience owning a marketing website. Useful context, not a hard requirement.
- Technical SEO and AEO experience grounded in tests rather than theory.
- Marketing and GTM systems integration: HubSpot, Salesforce, Marketo, Segment, GA4, GTM.
Perks & Benefits:
We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
Compensation at Cresta:
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
Compensation for this position includes a Base Salary + Equity.
Base Salary Range: $160K - $280K + Equity
Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details. In addition, total compensation includes a comprehensive benefits package for you and your family.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai
Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact recruiting@cresta.ai (if you are opting out, please use the subject ‘Opt-Out’ in your email).
Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.
Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.
