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A conversational AI company is investing in AEO (answer engine optimization), a sign it sees its marketing competing for visibility inside AI assistants and answer engines rather than only in traditional search results.
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
Search is changing. Enterprise buyers now ask ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews which Customer Experience AI platforms to evaluate, often before they ever visit a vendor's website. Your job is to make sure Cresta shows up in those answers, shows up accurately, and turns that visibility into pipeline.
You'll join Cresta's Growth Marketing team, reporting to Devan Tremblay, Head of SEO, and working alongside our Content Marketing Manager on a small team that treats organic search and AI discovery as a core pipeline channel, not a content calendar. Our priorities are clear: win the comparison and evaluation queries buyers use to build their shortlists, build authority in our core industries (financial services, travel and hospitality, telecom and home services, and insurance), and turn AEO into a measurable new source of pipeline.
Youwill own day-to-day execution of Cresta's Answer Engine Optimization (AEO) and SEO program. Roughly 70 to 80 percent of your time goes to scaling organic search and AI visibility. The rest goes to growth experiments on new acquisition channels and conversion levers.
This is a high-ownership, hands-on role. You will run the systems that make Cresta's organic engine work: the AI content workflows, the technical foundation, the measurement, and the testing roadmap. The Content Marketing Manager leads writing; you own how that content gets found, cited, and converted. You will also work with web development, product marketing, demand generation, and revenue operations, and report results straight to marketing leadership.
What you'll do
AEO and organic search
Growth experimentation
Measurement and reporting
What success looks like
What we're looking for
We're looking for someone who meets the minimum requirements below. If you do, please apply. The preferred qualifications are a bonus, not a requirement. If you are coming from an adjacent team and have been teaching yourself AEO on the side, we want to hear from you.
Minimum requirements
Preferred qualifications
We offer a comprehensive and people-first benefits package to support you at work and in life:
Compensation at Cresta:
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
Compensation for this position includes a Base Salary + Equity.
Base Salary Range: $100,000 - $165,000.
Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details. In addition, total compensation includes a comprehensive benefits package for you and your family.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai
Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact recruiting@cresta.ai (if you are opting out, please use the subject ‘Opt-Out’ in your email).
Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.
Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.
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