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About Marketing hiring on the tracker

Marketing hiring at technical companies is bimodal — either heavy investment during a GTM push, or near-zero during efficiency modes. Watching aggregate marketing headcount across a cohort is a leading signal of that mode shift.

The marketing function on this tracker includes growth marketing, demand generation, product marketing (PMM), brand, and content roles. Filter by cohort to see whether AI, SaaS, or fintech is investing more heavily in the function right now.

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Open Marketing roles and today's movement.

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Featured
OpenAI Is Hiring an Economist to Study AI's Impact on Labor Markets
From the blog · Novel Roles

OpenAI Is Hiring an Economist to Study AI's Impact on Labor Markets

OpenAI is paying an early-career labor economist above what the BLS, the Federal Reserve, or any research university can match. That shift matters.