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OpenAI is treating small and medium-sized businesses as a dedicated, data-driven audience with its own portfolio marketing function, signaling a deliberate push to turn ChatGPT Business into a mass-market B2B seat-expansion business rather than only an enterprise or developer play.
About the Team
OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the SMB Marketing team helps small and medium-sized businesses understand and adopt ChatGPT Business and OpenAI’s B2B solutions. We build a deep understanding of business owners and teams, shape relevant product narratives, and drive awareness, adoption, and growth.
We take a data-driven approach to understand SMB audiences, uncover customer needs, and translate AI capabilities into practical business value. We partner closely with Growth, Product Marketing, Sales, Partnerships, Product, Research, Communications, and Design to deliver a cohesive customer experience across discovery, evaluation, purchase, adoption, and expansion.
About the Role
We are hiring a Portfolio Product Marketing Lead to define and scale OpenAI’s global audience marketing strategy for small and medium-sized businesses. This leader will own how business owners, decision-makers, and teams understand, evaluate, adopt, and grow with ChatGPT Business and OpenAI’s SMB B2B solutions.
This is a highly strategic and hands-on leadership role where you will shape clear, compelling narratives that show how AI helps SMBs solve everyday business challenges. You will build the content, customer stories, thought leadership, events, and integrated programs that drive ChatGPT Business subscriptions, team adoption, seat expansion, and long-term growth.
You will partner closely with Growth, Product Marketing, Sales, Partnerships, Product, Communications, Research, and Data Science to make OpenAI a trusted partner for SMBs adopting AI and turning it into measurable business value.
This role is ideally based in San Francisco, CA, with a hybrid schedule of three days per week in the office.
In This Role, You Will:
Own SMB audience strategy and positioning for ChatGPT Business and SMB B2B solutions, translating customer needs into differentiated messaging and clear reasons to adopt.
Lead thought leadership and content strategy, using practical education, demos, and customer stories to show how SMBs can put AI to work and achieve measurable results.
Develop go-to-market programs for priority SMB industries, equipping Sales, Partnerships, and Growth teams with tailored narratives, proof points, and enablement.
Partner with Growth and channel teams on integrated campaigns, lifecycle marketing, communities, and events that drive self-serve conversion, sales-assisted opportunities, retention, and expansion.
Partner with Product Marketing and Product teams to turn roadmap innovations into audience-relevant launches, customer education, and adoption programs.
Build and lead a high-performing team, establishing measurement frameworks to assess engagement, conversion, adoption, and revenue impact.
You Might Thrive in This Role If You:
Have 12+ years of experience in B2B marketing or go-to-market leadership, including building programs that drive SMB adoption and growth at a technology, SaaS, or AI company.
Understand how SMB owners and teams evaluate, buy, and adopt software—from resource constraints and proof of value to self-serve and sales-assisted buying journeys—and how AI can improve their everyday workflows.
Can translate complex technology into clear positioning, audience narratives, and thought leadership that resonate across SMB segments.
Have built content and enablement programs spanning customer education, practical use cases, customer stories, webinars, workshops, and community engagement.
Are highly analytical, with experience connecting marketing investments to conversion, adoption, retention, expansion, and revenue outcomes.
Are a strong people leader who can attract top talent, set a high quality bar, and build new functions in ambiguous, fast-moving environments.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
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