At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.
Job Summary:
The role will be responsible for leading on uncovering customer (Health Care Professionals) insights, using strategic market data and analysis to support the development of the brand/molecule strategy. They will be responsible for supporting the life cycle planning (strategic and marketing), messaging development, implementation and execution of tactical plans, integrating cross functional partners and relationship management (internal and external) for successful marketing solutions in alignment with global and affiliate strategy. The role will focus on the Hematology portfolio, mainly in Chronic Lymphocytic Leukemia (CLL) and Mantle Cell Lymphoma (MCL).
Main Accountability/responsibility
Analysis:
External market analysis/monitoring:
- Review marketplace data and make recommendations from brand/molecule implications and actions.
- Follow-up on research in partnership with market researchers/agency as needed to investigate implications and draw conclusions.
- Communicate information about the market and insights to support with brand strategy.
- Good market understanding of healthcare environment, current and future competitor actions
- Good understanding of the CLL and MCL treatment landscape and competitors in KSA
- Identification of key customer insights for brand in partnership with market research and agency partners. Develop a deep understanding of the customer target.
Internal analysis:
- Contribute to the marketing plan by utilizing and building upon knowledge of brand history, heritage and evolution
- Uses analysis to understand customer insights, identify Moments of truth (MOTs), use SWOT analysis to identify opportunities and issues.
Planning
- Participates in and contributes to strategy development by actively participating and listening to insight generation activities across key players/ cross- functional experts and identifying opportunities/issues.
- Develops a strategic plan under guidance
- Participate in brand planning process and meetings
- Identifies gaps between strategy and clinical/publication/product development plans that affect the life-cycle of the brand/molecule
Marketing Planning
- Uses knowledge of the elements of the marketing mix, other marketing understanding tools, customer journey and ‘moments of truth’ to develop local marketing plans with clear objectives.
- Identifies and applies the ‘Launch readiness framework’ to prepare for launch success in line with local market needs.
- Plans brand activities in line with local processes and policies to ensure positive customer experience
- Removes barriers that will prohibit Lilly KSA from delivering a positive customer experience
- Identifies the pre-market conditioning activities that may be necessary to commercialize a molecule.
- Works with Market Access on hospital formulary listings and tenders
- Develops a commercialization plan with guidance
- Uses working knowledge of standard pharmaceutical promotional practices to gain insight into short-term and future trends
- Ensures brand tactics and insights are data driven
- Identifies insights for brand partnership with Lilly Market Research (LMR)
Implementation and execution of brand strategy
- Ability to update and reflect market strategy to reflect emerging/ changing trends
- Identifies and implements MCE brand solutions in collaboration with Digital Marketing Manager
- Recommends specific marketing tactics based on promotional mix, interpretation of published medical data etc.
- Ability to test, monitor, evaluate marketing tactics and adjusts marketing plans accordingly
- Uses appropriate project management tools to oversee plans and ensure that key milestones are met against specified timelines
- Influence decision making cross-functionally, particularly as it pertains to developing insights based marketing strategies to improve patient outcomes. Comfortable with discussion/presentation to Management/leadership
- Manages vendors and groups involved with tactical development and implementation
- Creates internal communication plans with tailored messaging for key stakeholders
- Utilizes data and analytics to track key execution measures and inform key internal stakeholders
- Actively collaborates and close liaison with field based employees to understand customer needs and to execute tactical plans accordingly
- Reviews production stocking and inventory process indicators to meet sales forecasts
- Ensure risk management through compliance with all marketing guidelines, good promotional practices, privacy policies, and other policies and procedures.
- Ensures Financial Management through tracking and managing budget for brand tactics including reconciliation. Where necessary make recommendations for financial trade-offs as needed.
- Embrace new corporate/regional/affiliate strategic directions and new initiatives such as selling models and multichannel customer engagement where appropriate
External Relationship Management
- Implements initiatives with key stakeholders that are important in supporting the brand strategy
- Develop relationships with key Thought-Leaders (hematologists and hemato-oncologists), patient support groups and other healthcare organizations in related therapeutic areas to understand partnerships, environment shaping and alignment with Lilly objectives
- Effectively manage agency relationships to support brand strategy and tactics
Internal Relationship Management
- Partner closely with functions that are integral to the brand’s/molecule's success (e.g., sales, medical, corporate affairs and PAM) on a local, regional and global level
- Participates in and contributes to cross-regional initiatives related to the brand strategy
- Actively seeks feedback
Measurement
- Monitors & evaluates marketing tactics and adjusting plans accordingly
- Interprets results, communicates issues/risks, and identifies opportunities for improvement
- Regularly monitors progress in metrics in partnership with management and support functions
- Makes recommendations to management based on the interpretation of results and brand/market knowledge
- Ability to answer key management/leadership questions
Professional Development:
- Keep up to date on trainings for professional development
- Ensure myPM objectives are completed in line with company process
- Understanding and adherence to all company policies and procedures
Educational Qualifications
- Bachelor’s Degree in Pharmacy or similar related field
Knowledge and Experience
Core:
- Minimum 3 years of experience in Pharmaceutical Sales, Key Account Management and/or Marketing
- Experience of condensing complex issues into simple solutions
Desirable:
- Prior experience in marketing (Project work in brand management or digital marketing e.g. STA, marketing champion, Customer Plan work)
- Prior experience in Oncology and/or Hematology (CLL or lymphoma is a plus)
- Experience in specialty or hospital-based products
Skills
- Strong analytical and strategic thinking skills
- Strong interpersonal and communication skills
- Ability to work with strict deadlines and under pressure
- Strong command of Microsoft Excel & PowerPoint
- Excellent command of English and Arabic language
- High learning agility and willingness to learn new skills
- Ability to work effectively and deliver results within complex, changing environment
- Enthusiastic, ability to energize and motivate others
Other role requirements
- Will require domestic travel, and may require international travel
- May require evening/weekend work
- Must be legally allowed to work in KSA
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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