Director - Product Management and MarTech

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us. 

About Lilly

At Lilly, everything we do starts with patients.

We unite caring with discovery to make life better for people around the world.

Headquartered in Indianapolis, Indiana, our global team of over 50,000 employees work with urgency and purpose to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve.

We bring our best to this work because people depend on it.

If you’re driven by purpose and determined to make a meaningful difference for patients, we invite you to bring your skill and your commitment to Lilly.

About Lilly’s India Affiliate

Few careers offer the opportunity to work directly for the people your work is ultimately meant to serve.

Lilly’s India affiliate is one of them.

Whether you are building brand strategies, developing sales capabilities, creating market access, or enabling the teams that do — the work you do here ensures that Lilly’s medicines reach the people who need them.

Purpose of the Job

The Director – Product Management and MarTech leads the digital and marketing technology agenda for the CMO organisation. The role drives digitization initiatives across Strategic Capabilities and the enterprise-wide technology transformation agenda.

Additionally, the role will also help in shaping the user personalization strategy for AFL so that it is aligned with broader brand and commercial objectives. The role impacts across multiple functions.

The incumbent also acts as strategic digital partner to the team leads across CMO organisation capabilities: designing the product vision, translating it into user experience and interface design, running digital products that attract and retain users, and building a strong digital environment that the whole organisation can use. The role combines Digital Product Management, media, ad tech, digital and retention marketing expertise with the ability to lead technology-enabled change within strict medical, ethical and regulatory guardrails.

Regular interaction with CMO organisation leaders, Medical, Business Technology, E&C, Legal, Data Privacy, and IBU / global digital counterparts, and with external agencies and technology partners.

Recognised as an expert in the area, with strong ability to influence senior leaders, internal customers and external partners on key decisions.

Anticipates, identifies and solves complex technical and business problems affecting the functional area.

Roles and Responsibilities

Digital Vision & Product Strategy

• Design the product vision and roadmap for MedMarTech, aligned with the CMO organisation’s brand, commercial and capability priorities.

• Translate the vision into clear product requirements, user journeys and design specifications that engineering, design and agency teams, from build and launch through adoption, so that products are delivered on time, within budget and to quality standards.

• Anticipate long- and short-term digital, customer and competitive trends and shape the strategy accordingly.

Digitization & Technology Transformation

• Lead digitization initiatives across Strategic Capabilities, driving the enterprise-wide technology transformation agenda for the CMO organisation.

• Partner with Business Technology, IBU and global digital teams to align local initiatives with global platforms, standards and roadmaps.

• Identify and prioritise opportunities to improve processes, products and services through technology, and lead their delivery from concept to scale.

Digital Media Strategy & Ad Tech

• Shape the digital media strategy jointly with CMO Functions and Tech leadership for AFL, ensuring alignment with broader brand and commercial objectives.

• Define and govern the ad tech and media technology approach (e.g., programmatic buying, audience data, tracking and measurement), and guide agencies on channel mix, targeting and optimisation.

• Ensure media effectiveness through measurement frameworks, attribution and continuous optimisation based on performance data.

Digital Product Management, UX & UI

• Own digital products end to end as a digital product manager, with a focus on attracting and retaining users: discovery, design, launch, adoption and continuous improvement.

• Set UX and UI standards and drive user research, journey mapping and usability testing so digital experiences are simple, engaging and consistent.

• Use product analytics and user feedback to prioritise the backlog and improve engagement and retention.

Digital & Retention Marketing

• Lead digital and retention marketing capabilities, including lifecycle journeys, personalisation and always-on engagement that bring users back and deepen their engagement.

• Enable brand teams with reusable journeys, content frameworks and campaign playbooks; track retention, engagement and conversion outcomes.

• Build capability in test-and-learn approaches to continuously improve channel and content performance.

MedMarTech Platforms & Digital Environment

• Build and maintain a strong, integrated digital environment: marketing technology stack, content and experience platforms, data and analytics tools that work together.

• Ensure platform architecture, data flows, integrations, security and scalability meet business needs, working with Business Technology and vendors.

• Evaluate and introduce emerging technologies (including AI-enabled tools) through structured pilots and scale-up decisions.

Strategic Digital Partner to CMO Organisation

• Partner with team leads across CMO organisation capabilities as their trusted digital and technology partner: understand their priorities, co-create solutions and prioritise requests against organisational objectives.

• Define a clear MedMarTech offering (what is provided, how teams engage, how requests are prioritised and expected turnaround) so team leads know what to expect and can plan with confidence.

• Deliver digital solutions, tools and support that make each team more effective; track and report the value delivered and use feedback to improve the offering continuously.

Vendor & Partner Ecosystem

• Scout, select and manage agencies, technology vendors and ad tech partners; negotiate terms within budget and policy guidelines and hold partners accountable for performance.

• Build a scalable partner ecosystem and governance model that improves speed, quality and cost efficiency.

Compliance, Data Privacy & Governance

• Ensure digital products, media and marketing activities comply with Lilly policies, applicable regulations and industry codes, partnering with Medical, E&C, Legal and Data Privacy.

• Embed governance for approved content and medical-legal-regulatory review, consent and data privacy, and digital security into product and campaign workflows.

• Ensure adverse event and product complaint reporting requirements are built into digital channels and partner operations.

Analytics, Performance & Insights

• Define KPIs and dashboards for digital media, product and retention performance; take ownership of reporting on adoption, engagement, retention and return on investment.

• Turn data into insights and recommendations for CMO organisation leaders and use them to shape strategy and investment decisions.

Program & Budget Management

• Lead large-scale programs with significant risk, resource and complexity to achieve critical business objectives, including the enterprise technology transformation agenda.

• Manage resources and budgets for programs and operations, including forecasting, prioritisation and vendor spend.

Required Qualifications

• MBA with Bachelor’s degree in Engineering.

• 13–15 years of extensive experience in digital marketing, digital product management or marketing technology, with a track record of leading large digital transformation programs.

• Specialised depth and breadth across digital media and ad tech, UX / UI and product design, and digital and retention marketing.

• Experience partnering with business leaders as an internal service provider or digital solutions partner.

• Experience managing agencies, technology vendors and budgets for large programs.

Additional Preferences

• Experience in the pharmaceutical or healthcare industry, including working within promotional compliance, medical-legal-regulatory review and data privacy requirements.

• Working knowledge of the marketing technology landscape: content and experience platforms, marketing automation, data and analytics tools.

• Ability to translate a product vision into clear requirements, designs and delivery plans.

• Ability to make complex technical and business decisions within functional, company and industry guidelines.

• Awareness of emerging technologies, including AI, and how they can improve customer engagement and productivity.

• Strong communication, storytelling and stakeholder management skills; sensitivity towards confidential data.

• Strong people leadership: coaching and developing team members.

Additional Information

• Expected to be based in the office 4 days a week.

• May require domestic and international travel.

• Must be legally allowed to work in India.

• Incumbent must be based in Gurugram (Delhi NCR).

At Lilly, caring is not only what we do for patients.

It is how we work.

We believe the people who dedicate themselves to making medicines better deserve an environment that makes their lives better too, one where they are supported, respected, and given the space to do their best work.

This is not just a policy.

It is who we are.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.