We are a Firm where people truly believe in what they do and strive to achieve the highest standards of performance and success.
This position can be based in Washington D.C. or at one of the Firm's offices: Atlanta, Boston, Charlotte, Dallas, Houston, Fort Lauderdale, Jacksonville, Stamford, Philadelphia, Richmond, Tallahassee, Operations Center - Tampa, Tysons, or Chattanooga.
General Description:
The Senior Business Development Coordinator is an experienced marketing and business development professional who serves as a knowledgeable, trusted resource for their assigned Section/Practice Group. This role combines advanced project execution with emerging strategic contribution — the Senior Coordinator not only manages complex initiatives independently but also helps shape the team's marketing and business development approach. The Senior Coordinator mentors junior team members, exercises independent judgment, and is recognized by attorneys and colleagues as a subject-matter expert in the marketing of their assigned practice area(s).
Key Responsibilities and Essential Job Functions:
- Strategic Contribution: Collaborate with the Business Development team and practice leaders to identify, evaluate, and recommend marketing activities and initiatives (e.g., industry events, sponsorships, targeted client outreach, thought leadership opportunities) that align with practice group goals and support new business development.
- Complex Project Leadership: Lead complex, multi-stakeholder marketing and business development projects from conception through execution and evaluation, including large-scale events, comprehensive directory submission cycles, cross-practice initiatives, and multi-part campaigns.
- Pitch & RFP Leadership: Take the lead in developing customized pitch materials and RFP responses for significant opportunities, ensuring strategic positioning, quality, and consistency; coordinate input from attorneys, Managers, and other departments.
- Directory & Awards Strategy: Manage the full cycle of directory, award, and ranking submissions for assigned practices, including strategic selection of opportunities, narrative development, attorney coaching on interviews, and tracking of results year over year.
- Quality Ownership: Own the quality, accuracy, and strategic positioning of assigned practice(s) marketing collateral, practice descriptions, biographies, representative engagements, and website content for assigned practice areas; ensure consistency with firm branding and messaging standards.
- Communications Coordination: Coordinate with the Business Development team, PR, and marketing communications to develop and execute external communications strategies for assigned practices, including press releases, social media content, and thought leadership placements.
- Attorney/Policy Advisor Advisory: Serve as a knowledgeable marketing resource for attorneys in assigned practice areas, advising on positioning, visibility, business development approaches, and profile-raising opportunities.
- Mentorship: Informally mentor and support the development of Business Development Assistants and Coordinators by reviewing work, sharing institutional knowledge, answering questions, and modeling best practices.
- Lateral Integration Support: Assist the Business Development team in supporting the marketing integration of lateral hires into assigned practice areas.
- Data & Reporting: Oversee the accuracy and completeness of experience databases, client lists, and tracking systems for assigned practices; generate reports and analyses as needed to support strategic decision-making.
- Budget Support: Assist the Business Development team in maintaining and tracking marketing budgets for assigned practice areas, including monitoring expenditures and flagging variances.
- Meeting Preparation: Assist in the preparation of agendas, materials, and follow-up actions for practice group and team meetings.
- Expected to maintain a regular and predictable work schedule and full attention to and engagement in work activities on behalf of the firm during business hours unless otherwise approved or required by applicable law.
- Special projects and duties as assigned.
Required Skills:
- Exceptional communication skills (written and verbal), including the ability to advise and influence attorneys and senior stakeholders.
- Advanced project management skills, with demonstrated ability to manage complex, concurrent initiatives and lead cross-functional efforts.
- Strong analytical and strategic thinking skills, with the ability to connect marketing activities to business outcomes.
- Expert-level proficiency in Microsoft Office Suite or Microsoft 365, including Excel, Word, and PowerPoint.
- Excellent writing, editing, and proofreading skills; ability to produce client-ready materials with minimal oversight.
- Deep knowledge of legal industry marketing practices, including directories, rankings, and awards programs.
- Ability to exercise independent judgment and make sound decisions with minimal supervision.
- High level of professionalism, discretion, and judgment when handling confidential and sensitive information.
- Proven adaptability and composure under pressure in a fast-paced, service-oriented environment.
- Knowledge or ability to learn Microsoft Office Suite, or Microsoft 365.
Required Qualifications & Education:
- Bachelor's degree
- 5–7 years of relevant experience in marketing, business development, or professional services; law firm experience strongly preferred
Physical Requirements:
- Ability to sit or stand for extended periods of time.
- Moderate or advanced keyboard usage.

This position may be filled in multiple locations. In accordance with applicable Pay Transparency Laws, the pay range(s) for this position are listed below. These ranges may not be applicable to other locations. An individual's actual compensation will depend on the individual's qualifications and experience. In addition to the base compensation, Holland & Knight provides bonus opportunities and an exceptional benefits package.

Connecticut, District of Columbia, Massachusetts: $82,000.00 - $122,000.00 per year
Tysons: $75,000.00 - $113,000.00 per year
Richmond: $68,000.00 - $102,000.00 per year
Benefits: Our goal is to promote a work environment in which individuals have access to the resources they need to be their best both professionally and personally, which includes resources that encourage individuals to focus on their health and well-being.
Below are the benefits we offer: comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners; life and AD&D insurance; short and long term disability insurance; tax-advantaged accounts for health care expenses, including FSAs and HSAs; FSAs for dependent care; health advocacy services; behavioral health and counseling resources for all family members; 401(k); profit sharing; backup dependent care; senior care planning support; resources for individuals with development disabilities and their caregivers; and paid holidays and other paid time off, including paid leave for new parents.
Holland & Knight is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth or related conditions, transgender status, and sexual orientation), national origin, age, disability, genetic information, veteran status or any other factor prohibited by law.
Applicants who are interested in applying for a position and require an accommodation during the process should contact ApplicantAccommodations@hklaw.com.
Personal Information collected from applicants will be used for the purpose of processing the application throughout any recruitment or employment process, as well as inclusion in a personnel file. Categories of data collected may include name, address, phone numbers, email, Social Security Number, and signature. Holland & Knight may collect further information if you consent to a background check. This includes criminal background, employment, and certifications. Please visit Legal Information Portal for Holland & Knight LLP’s privacy policies.
