YouTube is one of the most exciting and dynamic places to work for leaders passionate about digital media, content ecosystems, and creator commerce. Our platform connects creators, global audiences, advertisers, and third-party commercial enablers in a unique ecosystem that drives immense cultural impact and business growth.
As a Strategic Partner Manager (SPM) for the Creator Third-Party (C3P) Ecosystem, you will lead an essential strategic evolution in how YouTube builds and scales partnerships across Greater China. Rather than working solely with individual creators, you will manage relationships with the catalyst layer of the creator economy—partnering with leading Influencer Marketing Agencies (IMAs), Creator Service Providers (CSPs/MCNs), Talent Agencies, and Creator Management Companies.
In this role, your core mission will be to unlock unprecedented commercial opportunities for the platform and ecosystem partners. You will lead high-priority creator monetization initiatives—specifically accelerating brand agreement activations and scaling integrated creator commerce and shopping partnerships—empowering third-party partners and their creator rosters to build thriving, sustainable commercial businesses on YouTube.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
- Manage and cultivate strategic relationships with key Greater China and global Creator Third Parties, including top influencer marketing agencies, creator service networks, talent firms, and commerce enablers.
- Own and drive tangible commercial outcomes across the partner ecosystem by proactively expanding brand agreement pipelines, scaling sponsored content activations, and accelerating creator shopping and social commerce adoption.
- Lead the end-to-end identification, negotiation, and implementation of complex partnership agreements and Joint Business Plans, successfully aligning commercial incentives to establish shared, sustainable, high-impact long-term growth roadmaps.
- Develop and execute innovative, first-of-a-kind scaled commercial initiatives and programmatic frameworks, multiplying YouTube's commercial presence and expanding ecosystem-wide creator monetization across different partner cohorts.
Lead the third-party creator ecosystem cross-functionally across internal Sales, Product, Marketing, and Legal teams, translating partner feedback, market trends, and commercial insights into actionable business strategies and product enhancements.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in partner management, client relationships, account leadership, or business development within digital media, advertising, creator economy, or e-commerce industries.
- Experience working with C-level executives and cross-functionally across all levels of management.
- Ability to communicate in English and Mandarin fluently to support partners and stakeholders in the Greater China region.
Preferred qualifications:
- Deliver measurable commercial outcomes by driving brand partnerships, agency agreement volume, advertising sponsorships, and creator commerce.
- Structure, negotiate, and execute complex strategic partner agreements, commercial agreements, and Joint Business Plans with agency networks.
- Leverage deep domain expertise across the Greater China creator economy, influencer marketing dynamics, and social commerce models.
- Navigate matrixed organizations to drive elevated cross-functional problem-solving and seamlessly align internal and external stakeholders.
- Develop forward-looking partnership roadmaps, allocate critical resources effectively, and design scalable programs elevating entire partner ecosystems.
- Lead creator empowerment and platform innovation by developing sustainable business models that unlock enduring ecosystem value.
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in partner management, client relationships, account leadership, or business development within digital media, advertising, creator economy, or e-commerce industries.
- Experience working with C-level executives and cross-functionally across all levels of management.
- Ability to communicate in English and Mandarin fluently to support partners and stakeholders in the Greater China region.
