Analytical Lead, LCS (English, Spanish)

As an Analytical Lead for Spanish-Speaking LATAM (SPLA), you will act as an advisor to some of Mexico's largest and most sophisticated advertisers. You will lead the measurement and experimentation strategy, using insights to solve business issues and unlock new avenues for growth during a pivotal moment of industry transformation. Working at the intersection of media, technology, and data science, you will partner with our clients to guide their measurement maturity and support their business goals.
You are a collaborative problem-solver who navigates ambiguity and possesses business acumen. You will build trusted relationships with key decision-makers, including executive leaders across marketing, analytics, and strategy, and seamlessly partner with Google's sales and product teams. By translating datasets into compelling narratives, you will influence critical business decisions and motivate organizational change. With a background in advanced marketing analytics, you will be an expert in demonstrating media value through incrementality, Marketing Mix Models (MMM), attribution, and AI-driven solutions. You will empower clients to modernize their measurement infrastructure by integrating first-party data and adopting privacy-safe best practices, ultimately ensuring their media investments deliver, real-world success in the Mexican market."
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how
Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Demonstrate the value of media investments through the triangulation of incrementality experiments, Marketing Mix Models (MMM), and attribution.

Develop and own comprehensive joint measurement plans utilizing advanced AI, marketing technology, and experimentation (incrementality, MMM, attribution) to prove media value and drive business growth.

Use data science and statistical modeling techniques to solve issues, uncover customer opportunities, and help clients navigate evolving industry standards.

Seek out key decision-makers to test the status quo, influencing decisions across analytics, finance, and marketing by telling compelling visual and verbal stories with data.

Partner with internal and external product, research, data, and measurement teams to deploy full investigative capabilities to customers.

Minimum qualifications:

Bachelor's degree or equivalent practical experience.

5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Ability to communicate in Spanish and English fluently to interact with local and regional stakeholders.

Preferred qualifications:

Experience driving behavior change on large advertisers through measurement (incrementality solutions, attribution models, and MMMs).

Experience with data analytics, return on investment/financial modeling, or statistical analysis.

Experience in a client-facing role, with the ability to navigate customer organizations influencing across levels.

Strong written and verbal communication skills with comfort distilling data analysis and insights into digestible narratives, creating urgency for decision makers to take action.

Bachelor's degree or equivalent practical experience.

5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Ability to communicate in Spanish and English fluently to interact with local and regional stakeholders.