Head of Product, Avalara Micro and Emerging Business
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Job Description
What You'll Do</h3>Avalara is looking for a Senior Director of Product Management to lead the product strategy, customer experience, and execution model for a high-growth Product-Led Growth portfolio serving emerging businesses, e-commerce sellers, lodging operators, and embedded partner channels.</span></p></div>This leader will own a multi-product portfolio spanning self-serve compliance solutions, online purchase and onboarding experiences, partner-embedded workflows, and next-generation calculation and returns capabilities. The role requires a product executive who can set a clear multi-year strategy, translate that strategy into measurable business outcomes, and lead through a team of product leaders, senior PMs, and cross-functional partners.</span> </span> </span></p></div>The ideal candidate has scaled digital-first SaaS or fintech products, optimized self-serve buying and onboarding funnels, built durable embedded distribution through partner ecosystems, and used AI and automation to remove customer friction. This role is accountable for making Avalara’s PLG experiences simpler, faster, more intelligent, and easier to buy, activate, and expand.</span> </span> </span></p></div>What Your Responsibilities Will Be</h3>Lead portfolio strategy and business outcomes</span> </span> </span></p></div>Define the multi-year product vision, portfolio strategy, roadmap, and operating priorities for Avalara’s PLG product portfolio.</span> </span> </span></p></li></ul></div>Establish measurable OKRs across acquisition, conversion, activation, retention, expansion, partner adoption, and customer effort reduction.</span> </span> </span></p></li></ul></div>Make clear investment recommendations, including where to accelerate, simplify, partner, integrate, or stop lower-value work.</span> </span> </span></p></li></ul></div>Build the product business case for PLG investments and communicate progress, tradeoffs, and risks in executive forums.</span> </span> </span></p></li></ul></div>Own the self-serve buying and activation experience</span> </span> </span></p></div>Lead product strategy for digital buying experiences, including pricing and packaging presentation, cart and checkout flows, trials, payment methods, and conversion paths.</span> </span> </span></p></li></ul></div>Improve the end-to-end customer journey from discovery through purchase, account setup, activation, first value, and recurring use.</span> </span> </span></p></li></ul></div>Use funnel analytics, experimentation, qualitative research, and customer journey telemetry to identify friction and prioritize the highest-impact work.</span> </span> </span></p></li></ul></div>Partner with growth marketing, sales, finance, legal, customer support, and engineering to deliver scalable online-buy motions that complement Avalara’s broader go-to-market model.</span> </span> </span></p></li></ul></div>Build AI-first, low-friction product experiences</span> </span> </span></p></div>Identify practical ways to use AI, automation, and modern interfaces to simplify compliance workflows for small and emerging businesses.</span> </span> </span></p></li></ul></div>Drive product experiences that automate data intake, guide setup, recommend next-best actions, and resolve common customer questions in-product.</span> </span> </span></p></li></ul></div></div>Partner with engineering, data science, tax content, support, and compliance experts to ensure AI-enabled workflows are accurate, explainable, measurable, and customer-trusted.</span> </span> </span></p></li></ul></div>Translate emerging AI capabilities into product strategy, roadmap priorities, and differentiated customer value.</span> </span> </span></p></li></ul></div>Scale embedded and ecosystem distribution</span> </span> </span></p></div>Lead product strategy for embedded experiences across e-commerce platforms, POS ecosystems, app marketplaces, lodging/property management platforms, and developer surfaces.</span> </span> </span></p></li></ul></div>Partner with business development and go-to-market teams to define partner product requirements, marketplace experiences, commercial packaging, implementation patterns, and success metrics.</span> </span> </span></p></li></ul></div>Ensure embedded partner experiences are simple to discover, install, configure, use, support, and expand.</span> </span> </span></p></li></ul></div>Build repeatable product patterns that allow Avalara to scale through partner ecosystems without one-off operational complexity.</span> </span> </span></p></li></ul></div>Lead a high-performing product organization</span> </span> </span></p></div>Recruit, coach, and develop product managers and product leaders who demonstrate ownership, curiosity, urgency, simplicity, adaptability, and customer focus.</span> </span> </span></p></li></ul></div>Create a strong product operating rhythm across discovery, prioritization, roadmap planning, experimentation, launch readiness, KPI review, and post-launch learning.</span> </span> </span></p></li></ul></div>Hold the team accountable for clear problem statements, customer personas, journey maps, business value, requirements, release planning, and measurable outcomes.</span> </span> </span></p></li></ul></div>Build a culture of rapid learning and high-quality execution while maintaining alignment with Avalara’s platform, compliance, security, and enterprise standards.</span> </span> </span></p></li></ul></div>Partner across Avalara’s platform and compliance ecosystem</span> </span> </span></p></div>Work closely with platform engineering, tax content, compliance operations, design, data, security, and support to deliver PLG experiences on durable Avalara capabilities.</span> </span> </span></p></li></ul></div>Ensure PLG products consume core calculation, filing, registration, account, billing, identity, and support capabilities through scalable platform patterns.</span> </span> </span></p></li></ul></div>Navigate complex cross-functional tradeoffs and align stakeholders around decisions that improve customer value and long-term business impact.</span> </span> </span></p></li></ul></div></div>What You’ll Need To Be Successful</h3>10+ years of product management experience, including leadership of digital-first SaaS, e-commerce, fintech, payments, marketplace, tax, accounting, or compliance products.</span> </span> </span></p></li></ul></div>6+ years of people leadership experience, with demonstrated ability to lead through managers, senior PMs, or cross-functional product leaders.</span> </span> </span></p></li></ul></div>Proven success setting product strategy for a multi-product portfolio and translating strategy into business outcomes, roadmap priorities, and measurable execution plans.</span> </span> </span></p></li></ul></div></div>Deep experience with self-serve buying motions, checkout/cart optimization, pricing and packaging tests, digital onboarding, activation funnels, and lifecycle experimentation.</span> </span> </span></p></li></ul></div>Demonstrated experience launching or scaling embedded products through third-party platforms, app marketplaces, POS systems, e-commerce ecosystems, API-first partnerships, or developer channels.</span> </span>
Avalara is looking for a Senior Director of Product Management to lead the product strategy, customer experience, and execution model for a high-growth Product-Led Growth portfolio serving emerging businesses, e-commerce sellers, lodging operators, and embedded partner channels.</span></p></div> This leader will own a multi-product portfolio spanning self-serve compliance solutions, online purchase and onboarding experiences, partner-embedded workflows, and next-generation calculation and returns capabilities. The role requires a product executive who can set a clear multi-year strategy, translate that strategy into measurable business outcomes, and lead through a team of product leaders, senior PMs, and cross-functional partners.</span> </span> </span></p></div> The ideal candidate has scaled digital-first SaaS or fintech products, optimized self-serve buying and onboarding funnels, built durable embedded distribution through partner ecosystems, and used AI and automation to remove customer friction. This role is accountable for making Avalara’s PLG experiences simpler, faster, more intelligent, and easier to buy, activate, and expand.</span> </span> </span></p></div> Lead portfolio strategy and business outcomes</span> </span> </span></p></div> Define the multi-year product vision, portfolio strategy, roadmap, and operating priorities for Avalara’s PLG product portfolio.</span> </span> </span></p></li></ul></div> Establish measurable OKRs across acquisition, conversion, activation, retention, expansion, partner adoption, and customer effort reduction.</span> </span> </span></p></li></ul></div> Make clear investment recommendations, including where to accelerate, simplify, partner, integrate, or stop lower-value work.</span> </span> </span></p></li></ul></div> Build the product business case for PLG investments and communicate progress, tradeoffs, and risks in executive forums.</span> </span> </span></p></li></ul></div> Own the self-serve buying and activation experience</span> </span> </span></p></div> Lead product strategy for digital buying experiences, including pricing and packaging presentation, cart and checkout flows, trials, payment methods, and conversion paths.</span> </span> </span></p></li></ul></div> Improve the end-to-end customer journey from discovery through purchase, account setup, activation, first value, and recurring use.</span> </span> </span></p></li></ul></div> Use funnel analytics, experimentation, qualitative research, and customer journey telemetry to identify friction and prioritize the highest-impact work.</span> </span> </span></p></li></ul></div> Partner with growth marketing, sales, finance, legal, customer support, and engineering to deliver scalable online-buy motions that complement Avalara’s broader go-to-market model.</span> </span> </span></p></li></ul></div> Build AI-first, low-friction product experiences</span> </span> </span></p></div> Identify practical ways to use AI, automation, and modern interfaces to simplify compliance workflows for small and emerging businesses.</span> </span> </span></p></li></ul></div> Drive product experiences that automate data intake, guide setup, recommend next-best actions, and resolve common customer questions in-product.</span> </span> </span></p></li></ul></div></div> Partner with engineering, data science, tax content, support, and compliance experts to ensure AI-enabled workflows are accurate, explainable, measurable, and customer-trusted.</span> </span> </span></p></li></ul></div> Translate emerging AI capabilities into product strategy, roadmap priorities, and differentiated customer value.</span> </span> </span></p></li></ul></div> Scale embedded and ecosystem distribution</span> </span> </span></p></div> Lead product strategy for embedded experiences across e-commerce platforms, POS ecosystems, app marketplaces, lodging/property management platforms, and developer surfaces.</span> </span> </span></p></li></ul></div> Partner with business development and go-to-market teams to define partner product requirements, marketplace experiences, commercial packaging, implementation patterns, and success metrics.</span> </span> </span></p></li></ul></div> Ensure embedded partner experiences are simple to discover, install, configure, use, support, and expand.</span> </span> </span></p></li></ul></div> Build repeatable product patterns that allow Avalara to scale through partner ecosystems without one-off operational complexity.</span> </span> </span></p></li></ul></div> Lead a high-performing product organization</span> </span> </span></p></div> Recruit, coach, and develop product managers and product leaders who demonstrate ownership, curiosity, urgency, simplicity, adaptability, and customer focus.</span> </span> </span></p></li></ul></div> Create a strong product operating rhythm across discovery, prioritization, roadmap planning, experimentation, launch readiness, KPI review, and post-launch learning.</span> </span> </span></p></li></ul></div> Hold the team accountable for clear problem statements, customer personas, journey maps, business value, requirements, release planning, and measurable outcomes.</span> </span> </span></p></li></ul></div> Build a culture of rapid learning and high-quality execution while maintaining alignment with Avalara’s platform, compliance, security, and enterprise standards.</span> </span> </span></p></li></ul></div> Partner across Avalara’s platform and compliance ecosystem</span> </span> </span></p></div> Work closely with platform engineering, tax content, compliance operations, design, data, security, and support to deliver PLG experiences on durable Avalara capabilities.</span> </span> </span></p></li></ul></div> Ensure PLG products consume core calculation, filing, registration, account, billing, identity, and support capabilities through scalable platform patterns.</span> </span> </span></p></li></ul></div> Navigate complex cross-functional tradeoffs and align stakeholders around decisions that improve customer value and long-term business impact.</span> </span> </span></p></li></ul></div></div> 10+ years of product management experience, including leadership of digital-first SaaS, e-commerce, fintech, payments, marketplace, tax, accounting, or compliance products.</span> </span> </span></p></li></ul></div> 6+ years of people leadership experience, with demonstrated ability to lead through managers, senior PMs, or cross-functional product leaders.</span> </span> </span></p></li></ul></div> Proven success setting product strategy for a multi-product portfolio and translating strategy into business outcomes, roadmap priorities, and measurable execution plans.</span> </span> </span></p></li></ul></div></div> Deep experience with self-serve buying motions, checkout/cart optimization, pricing and packaging tests, digital onboarding, activation funnels, and lifecycle experimentation.</span> </span> </span></p></li></ul></div> Demonstrated experience launching or scaling embedded products through third-party platforms, app marketplaces, POS systems, e-commerce ecosystems, API-first partnerships, or developer channels.</span> </span>What Your Responsibilities Will Be</h3>
What You’ll Need To Be Successful</h3>