Senior Systems Analyst, Digital Experience Platform & Author Enablement
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Key details
Job Description
What You'll Do</h3>
Avalara's website platform is only as valuable as the authors who use it every day to publish content. Today, author success depends heavily on expertise with the CMS and web marketing practices, which slows content velocity and creates inconsistent, off-brand, or low-ROI use of the platform. </span></p> This role exists to change that: to own the template and component library as a product, define its scope and guardrails, and make the authoring experience simple enough that any content contributor can succeed without platform  </span></p> The business outcome is faster, more consistent, and more measurable content production, with design and functionality decisions anchored to brand integrity and return on investment rather than ad hoc requests.</span></p> Own and govern the CMS template and component library, defining the scope, limits, and supported features of each component so authors have a clear, sustainable toolkit to work within.</span> </span></span></p></li></ul></div> Set the boundaries of design and feature influence on the platform, ensuring new functionality is added only where it reinforces brand consistency and demonstrates a clear return on investment.</span> </span></span></p></li></ul></div> Define what behavioral data must be captured across templates and components to drive understanding of common visitor behavior.</span> </span></span></p></li></ul></div> Act as the primary source of truth on platform capabilities and constraints for internal stakeholders, tailoring explanations for both content-management-fluent and non-technical audiences.</span> </span></span></p></li></ul></div> Support teams working on internationalization and localization projects. Guide teams through the workflows that enable content publishing across multiple geographies.</span> </span></span></p></li></ul></div> Continuously improve the usability of the template and component library, lowering the learning curve so authors can succeed with less reliance on specialized CMS or web marketing skills.</span> </span></span></p></li></ul></div> Demonstrate platform functionality and design potential to stakeholders exploring new ways to promote their products, translating technical capability into business opportunity.</span> </span></span></p></li></ul></div> Identify shortcomings in the platform and translate them into clear, prioritized requirements for the CMS development teams.</span> </span></span></p></li></ul></div> Identify gaps in content analysis and reporting tools and define requirements to close them so stakeholders can trust the data behind their content decisions.</span> </span></span></p></li></ul></div> Define the constraints and guardrails within the authoring environment needed to protect SEO, tagging, and asset management integrity, without unnecessarily limiting author flexibility.</span> </span></span></p></li></ul></div></div> Define the strategy for asset management and oversee the implementation of standards and practices for asset upload, metadata assignment, and retrieval.</span> </span></span></p></li></ul></div> Use AI to accelerate and improve this work end-to-end, with particular emphasis on helping authors and content creators succeed without needing deep CMS or web marketing expertise.</span> </span></span></p></li></ul></div></div> What You'll Need to be Successful </span></span></span></p> A governed component library and change process is in place, with a measurable reduction in one-off, duplicate, or unsupported components.</span> </span></span></p></li></ul></div> Authors show a measurable improvement in time-to-publish and a measurable reduction in platform-related support requests, driven by usability improvements to templates and components.</span> </span></span></p></li></ul></div> Analytics and behavioral data capture is defined and implemented across most templates and components, enabling stakeholders to self-serve engagement reporting.</span> </span></span></p></li></ul></div> Asset management standards (upload, metadata, retrieval) are defined, adopted, and show measurable improvement in asset findability and metadata completeness.</span> </span></span></p></li></ul></div> AI Expectations</span></span></p> In this role you will </span></span></p> Use AI to accelerate the definition, documentation, and governance of the template and component library, including surfacing unused or redundant components. Deploy at least one AI-enabled authoring aid live into production, with a quantifiable reduction in the AEM expertise required for authors to publish successfully.</span> </span></span></p></li></ul></div> Apply AI to analyze content and analytics data, identifying gaps in reporting and opportunities to improve measurement of user behavior.</span> </span></p></li></ul></div> Build or direct AI-enabled aids (for example, in-authoring guidance, automated metadata or tagging suggestions, or content quality checks) that let authors succeed without deep CMS or web marketing skills.</span> </span></p></li></ul></div> Quantify the impact of AI adoption in this role, such as reduced authoring errors, faster onboarding of new authors, or hours saved on manual review.</span> </span></p></li></ul></div> Apply AI responsibly and securely, with attention to data governance given the customer-facing nature of the content platform.</span> </span></p></li></ul></div> Share AI practices and tooling with peers to raise AI capability across the broader platform and content management function.</span>  </p></li></ul> Qualifications</span></p> 7+ years of experience in technical program or product management for a web content management or digital experience platform, including direct ownership of a template or component library at a senior level.</span> </span></p></li></ul></div></div> Direct experience with one more enterprise content management systems or digital experience platforms including author-facing template and component design.</span> </span></p></li></ul></div> Experience defining requirements and guardrails for SEO, tagging, and asset management (DAM) within a content authoring environment.</span> </span></p></li></ul></div> Demonstrated, quantifiable use of AI tools to improve platform governance, content operations, or author enablement, consistent with Avalara's AI Bar Raiser standard.</span> </span></p></li></ul></div> A track record of raising the performance of teams and processes around them, consistent with Avalara's Bar Raiser expectations for judgment, ownership, and accountability.</span> </span></p></li></ul> AI is embedded in our workflows, decision-making, and products.  Success here requires embracing AI as an essential capability.</span></p> You’ll bring experience using AI and AI-related technologies, ready to thrive here.</span></p></li> You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.</span></p></li> You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.</span></p></li></ul> Total Rewards </u></span></p> In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. </span></p> Health &; Wellness</u> </span> Inclusive culture and diversit</u>y </span> We’re defining the relationship between tax and tech.</span></p>What Your Responsibilities Will Be</h3>
What You’ll Need To Be Successful</h3>
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</span></span></li>Avalara is an AI-first Company</h3>
How We’ll Take Care Of You</h3>
Benefits vary by location but generally include private medical, life, and disability insurance. </span></p>
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. </span></p>What You Need To Know About Avalara</h3>