See how candidates think and approach the work this role demands, before the phone screen. We'll build a video challenge from this posting, and you can edit or share it before it goes live.
Avalara is explicitly shifting its marketing operations from traditional digital marketing to an 'agentic marketing' model, signaling a bet that autonomous AI agents will become core to campaign execution and lead management.
Avalara's Marketing Technology team is scaling its execution capabilities and expanding its AI capabilities to keep pace with a growing go-to-market engine. The systems that power campaign execution, lead lifecycle management, and marketing operations, Workfront, Marketo, and our leads pipeline, require strong, hands-on technical talent to build, maintain, and continuously improve them.</span></p> This IC4 MarTech Engineer role is for a strong technical leader who can transition marketing capabilities from a digital marketing paradigm to an agentic marketing approach by integrating, automating, and configuring new agentic models and solutions across our enterprise capabilities, building reliable integrations, automating marketing workflows, and ensuring lead data flows accurately from capture to CRM handoff.  </span></p> Qualifications</strong></span></p> Bar Raiser Expectations</strong></span></p> This role is a Bar Raiser hire. The successful candidate will:</span></p> AI Expectations</strong></span></p> Avalara is an AI-first company. This role is expected to be an AI Bar Raiser</strong>, not a casual user of AI tools, but someone who embeds AI into how MarTech work gets done and elevates the AI capability of the team.</span></p> Specifically, this role is expected to:</span></p> Candidates who cannot demonstrate specific, measurable AI impact in prior roles do not meet Avalara's AI Bar Raiser standard.</span></p> AI is embedded in our workflows, decision-making, and products.  Success here requires embracing AI as an essential capability.</span></p> You’ll bring experience using AI and AI-related technologies, ready to thrive here.</span></p></li> You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.</span></p></li> You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.</span></p></li></ul> Total Rewards </u></span></p> In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. </span></p> Health &; Wellness</u> </span> Inclusive culture and diversit</u>y </span> We’re defining the relationship between tax and tech.</span></p> We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.</span></p> We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.</span></p> We’re An Equal Opportunity Employer</span></strong></p> Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.</span></p>What Your Responsibilities Will Be</h3>
What You’ll Need To Be Successful</h3>
</span></li></ul>
</span></li></ul>Avalara is an AI-first Company</h3>
How We’ll Take Care Of You</h3>
Benefits vary by location but generally include private medical, life, and disability insurance. </span></p>
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. </span></p>What You Need To Know About Avalara</h3>
Answer a McCoy challenge. Companies hiring in sales see your response and reach out when they want to talk.
About 15 minutes to prepare and 5 minutes to record. Unlimited retakes and a teleprompter help you answer. No AI training, and you can delete your response anytime.
This isn't an application to Avalara.
avalara:2026-17522avalaraThis posting hasn't been probed by our closure verifier yet. Stream C runs on a rolling schedule against postings approaching the close-decision threshold.
See how we measure for definitions, or our corrections log for known issues. Found something wrong? Flag a correction.