AI Media Strategist
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Key details
Why this role is notable
Apple is formally building an AI-focused function inside its media planning and measurement team, suggesting it sees AI as a tool for ad planning and audience targeting rather than just a product feature to market.
Job Description
Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Worldwide Media team includes Comms Planning, Media Strategy and Measurement. It helps design advertising campaigns that make sure we plan and create for the best media environments to reach our target audience.
