Brand Manager Vet/Pet China

Job Description

The Role
We are a leading UK veterinary supplement brand and manufacturer, trusted by pet owners and veterinary professionals alike. With a mission to improve animal health through science-backed, innovative products, we’re a fast-growing company committed to excellence, integrity, and animal welfare.

An exciting opportunity has arisen for a newly created Marketing Specialist Veterinary B2C China position to be onboard to our B2C Division, Health & Wellness within China B2C team. We’re looking for an experienced and commercially-driven Marketing Specialist to support our business growth of the brand veterinary nutraceutical range of products in China market. This role is pivotal in shaping brand identity, driving brand awareness and customer engagement, and supporting commercial growth in veterinary practices across all local marketing activities.

Your Responsibilities

• Report Business Manager Veterinary B2C China

• Responsible for Veterinary marketing activities in China to support business growth and brand development in China.
• Support Veterinary Business Manager and collaborate with our trading parter in China to achieve annual sales target and deliver our growth plan.
• Drive customer engagement across veterinary practices from industrial activities to key accounts in vets and clinics.
• Lead and manage marketing content creation for brand owned/earned media accounts, product packaging and promotional campaigns in alignment with legal, regulatory compliance and veterinary standards in China.
• Develop local marketing toolkits and collaterals such as leaflet, brochures, posters, educational materials and merchandizes with agencies and work closely with local trading partner, global veterinarians and technical teams to ensure material is correct and compliant.
• Supervise and support customer in developing brand-related content on shopper facing brand portals i.e. brand stores on China E-commerce platforms.
• Manage marketing spend as approved to use in China, and manage budget tracking to update YTD marketing performance and ROIs and YTG plans with brand stakeholders from global. Master brand activity calendar from China, including but not limited to industrial seminars, conferences, trade shows, campaign launches, seasonal initiatives, customer trainings, and new product and launches.
• Liaise with global brand team to execute brand strategies with China local nuances to build brand equity. Work with the category team and brand team from global on research initiatives to better understand shopper insights, monitor trends, and evaluate competitor activity in the Veterinary category.
• Support with NPD and EPD projects – working hand in hand with commercial, sales, technical, regulatory and project management teams to deliver projects on time and in full.
• Champion brand consistency across all internal and external communications.

Your Profile

• Fast-track talent, self-motivated, proactive, passionate, and highly accountable,
• 3-5 years’ experience in marketing management and executions, preferably within veterinary, pet care, animal health, or FMCG sectors.
• Strong understanding of marketing principles and brand building with a proven success in a brand business driving growth in China under global over-arching brand.
• Strong understanding of veterinary/pet healthcare landscape in China.
• Excellent cross-functional communication and coordination skills.
• Experience managing marketing budgets with performance result and ROI efficiency.
• Degree in Marketing, Business, Veterinary Science (with marketing experience), or related field.
• English as working language in reading and written is a must, while English listening and speaking ability as an advantage.
• Proficient in Microsoft PowerPoint, Excel and other business related software.

#IncludingYou

Diversity, equity, inclusion and belonging are cornerstones of ADM’s efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments — environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.

For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here: Culture, Engagement & Inclusion | ADM.

About ADM

At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We’re a global leader in human and animal nutrition and the world’s premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.

Req/Job ID

113138BR

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Ref ID

#LI-EZ1