Builds and scales high-volume creative pipelines for paid acquisition across social, search, and video channels.

Oversees creative production planning, execution, and vendor management across campaigns, launches, and brand initiatives.

Owns Replit's social media strategy and content across all platforms to drive user acquisition and brand awareness.

Leads brand strategy and campaigns to build Replit's identity and drive user growth in the AI software market.

Leads product marketing strategy, positioning, and launches for an AI software creation platform across PLG and enterprise motions.

Builds AI-powered paid acquisition and lifecycle marketing systems that self-optimize across channels without scaling headcount.

Designs and implements experiments to optimize user acquisition, activation, retention, and monetization through data-driven product features.

Builds scalable infrastructure and data pipelines to support growth experiments and user acquisition initiatives.

Builds and scales B2B enterprise demand generation programs, owning campaign strategy, ABM playbooks, and pipeline accountability.

Builds and executes Replit's social media strategy across all platforms to drive user acquisition and community engagement.

Builds and manages Replit's influencer and creator marketing program across platforms to drive user acquisition and brand awareness.

Builds and owns customer lifecycle communications strategy across email, push, and in-app messaging to drive conversions and retention.